Asics has always believed in the positive effects of exercise on the body and mind. It's already in its name ASICS: "A nima S ana I n C orpore S ano" (a healthy mind in a healthy body). Founder Kihachiro Onitsuka noted that in postwar Japan, sports lifted people's spirits. That's why he dedicated his life and company to helping both individuals and society improve their well-being through sport.
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