Benson & Hedges is the top-selling cigarette brand of the British tobacco company Gallaher Group (which has since been acquired by Japan Tobacco) headquartered in London. Benson & Hedges was founded in 1873 by Richard Benson and William Hedges. In 1955, the now known as Gallaher Group tobacco company took over the company. The brand gained prominence through sports sponsorship, including at cricket events such as the Benson & Hedges Cup, snooker such as the Benson & Hedges Masters and as a long-time sponsor of the Formula 1 team Jordan Grand Prix.
A slogan in the 1980s was: "Who comes to this taste, has found his style."
A slogan in the 1980s was: "Who comes to this taste, has found his style."