Campari is a modern and charismatic classic, made according to an old original recipe. It owes its existence to the talent of the masterly beverage manufacturer and founder Gaspare Campari. He experimented in Novara with new beverage recipes and developed in 1860 a recipe that is still secret and known only to a few people who are familiar with the production.
For the spirit, bitter herbs, perfume plants and fruits are infused with alcohol and water and allowed to steep. To date, alcohol and water are the only known ingredients of this special and secret recipe. Its bright red color, intense aroma and unmistakable bitter taste make it very versatile, making Campari the perfect foundation for some of the world's most famous cocktails.