In search of something special, brothers John and James Chivas Noble created a whiskey that had never existed before. 1891 - After years of perfecting the blending of premium whiskeys - they had found their perfect indulgence: the Chivas shelf, which means "the majestic Chivas". The luxury whiskey of the Chivas Brothers became a classic - not for nothing they became Queen Victoria's purveyor to the court in 1843. Even today, Chivas whiskeys are among the most important premium whiskeys worldwide.