In 1995, the twin brothers launched their first Dsquared² apparel collection for men. The daring and extravagant presentation of the designs on the catwalk put the brand in the spotlight of the public. Over the years, the reputation and popularity of Dsquared² increased thanks to collaborations with famous stars. Thus, the label's final breakthrough came in 2002, when they were commissioned to provide Madonna with their own dresses for their world tour. This prompted Dean and Dan Caten to release a women's collection in 2003. The section Dsquared² perfume was added to the range in 2006, which fragrance lovers worldwide buy.