Stop by the ZEGG stores in Samnaun Engadin and prepare for a journey through time with the First Family of Bourbon - JIM BEAM.
Seven generations, more than 200 years, countless challenges and one goal: to make the best bourbon in the world. This is the story of Jim Beam®.
The Jim Beam® success story began when the founder, Jacob Beam, son of a German immigrant, began to monetize the corn whiskey recipe developed by his father. In 1795 he sold his first barrel of Old Jake Beam. A milestone for today's No. 1 among the Bourbons.