The name Pircher is associated with a unique South Tyrolean success story: Although the distillery was only officially started in 1884, you can be sure that the monks appreciated the enjoyment of strong fruit brandies many centuries before! In the middle of the last century, three siblings from the long-established Pircher family of farmers and fruit dealers from Lana took over the traditional monastery winery. They knew how to handle fruit and soon produced strong, aromatic natural brandies in addition to the traditional clear pomace brandies (spent grains, grappa). The Pircher Williams Christ Brand, which has been cultivated to this day, has been legendary ever since.