A walk in Hawaii can surely give you the best ideas - at least that's what happened to Loic David, the founder of Sidas. At that time he was traveling for a French manufacturer of ski boots to supply the American market with them. One of his trips also brought him to Hawaii, where he discovered footprints on the beach that sparked his business idea: insoles that are shaped by the footprint. He did his first experiments in the kitchen with the help of a casserole dish at the beginning of the 80s and revolutionized the market for insoles when he founded the company.