TONI SAILER - FROM TOP ATHLETE TO PREMIUM BRAND
The Austrian, Toni Sailer, was an exceptional talent of his time after he won three gold medals in the 1956 Olympic Winter Games in Cortina d’Ampezzo. The 21-year-old had achieved all his athletic goals and had become a legend. In addition to athletic success, he also earned this title through his other passions - acting and singing. 50 years later in 2004, the Toni Sailer name is reinterpreted with a business idea from Hans Taubenberger. A distinctive premium brand for ski clothing is created that not only reinvigorates the name.