News · 06/03/2025

Amouage - Purpose 50

An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum harnessed the timeless power of frankincense to convey a sense of peace, rediscovery, and perfection. Now presented as an exceptional extract with an astonishing 50% concentration, Purpose 50 delves deeper into the base of the fragrance. The frankincense, papyrus, and sandy vetiver of the Eau de Parfum are joined by a powerful sandalwood accord—giving the whole a unique, creamy-woody earthiness—and a vanillin note that creates a more intimate connection with the wearer's skin. Purpose 50 is a deeply moving connection to the earth itself—with its ancient soul, infinite patience, and timeless wisdom.

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